Strategies for Crowdfunding Your Music
In 2025, musicians must grapple with a very different crowdfunding landscape than the one artists enjoyed a decade ago. One major shift is visibility : platforms like Kickstarter are now overrun by big-budget projects ( board games , gadgets , comics ) that often overshadow music campaigns. Kickstarter’s algorithm favors what’s trending – and it’s rarely a DIY band trying to press vinyl or fund a small tour . This means music campaigns get less free exposure on the site, forcing artists to bring their own audience rather than expecting platform traffic to do some of the work. Even artists with a solid fanbase can struggle to cut through the noise, especially when competing against projects offering flashy physical rewards instead of just a download link. Another challenge is the economic reality. The cost of making and releasing music has skyrocketed in recent years, from vinyl pressing and merch production to touring expenses . Fans’ wallets ar...
