What is the real cost of creating music?
Daniel Ek’s side hustle as a lightning rod seems to be going very well. Last year he shook the music industry with three big changes to Spotify’s royalty payments , effectively demonetizing tracks with less than 1000 streams per year… … and the internet went nuts. Then he compared aspiring musicians to amateur footballers . And the internet went nuts. Then Spotify argued it could pay less mechanical royalties to music publishers and songwriters because it’s now bundling audiobooks with music. And the internet went nuts. The cost of creating content: “close to zero?” And then… … Ek went and did the most controversial thing yet … … tweeting something that (to me) sounded like… … the truth? Today, with the cost of creating content being close to zero, people can share an incredible amount of content. This has sparked my curiosity about the concept of long shelf life versus short shelf life. While much of what w...