‘It was the beginning of everything’: Jordan Brand CMO Talks AJ1’s Impact on Sneaker Culture Chief Marketing Officer of Jordan Brand Caitlin Sargent offers a glimpse into what life would be like without the Air Jordan 1s through the Unbannable campaign.
With the advent of the internet, you don’t have to be there to still be there. Scroll through the timeline once, and you’ll have the gist of the situation. If you’re internet fluent, you can deduce how much emotional staying power something requires, which is usually minimal. The way it goes is you see something, you react to something, and if you’re so inclined, you drop a 100 emoji and you keep it pushin’. Spread love, it’s the internet way. These rules, however, do not apply to Michael Jordan and the Air Jordan 1. Caitlin Sargent, the Chief Marketing Officer at the Jordan Brand, remembers the impact of the Air Jordan 1. She also remembers watching Michael Jordan play and feeling the excitement of seeing an icon whose athleticism so surpassed any of his peers, he merited the nickname “Air.” But for an entirely new generation, Jordan’s accomplishments—his six rings, cultural impact, the Flu Game— are all lore. Many of us, this writer included, grew up wanting to be l...