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Showing posts from September, 2025

20 TikTok & Instagram Reels content ideas to promote your new song

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  Need some inspiration to   better promote your music   on   TikTok   or   Reels ? Want to be more effective at using social to boost engagement and drive streams? Well, we took a look at  what’s currently working for independent artists.   In this installment of the  Music Career Study Group , we explore 20 short-form video concepts that are helping musicians get results: 1. “POV” trend with your song in the background Example:  POV: You just found your new favorite song but can’t remember the name… Make it  relatable  and use  on-screen text  to create an emotional connection. 2. “Use this sound if…”  Hook:  “Use this sound if you’ve ever felt [emotion related to your song].” Encourages  others to use your song  in their videos. 3. Behind-the-scenes studio footage Show  raw moments  of creating the track—recording vocals, mixing, or writing lyrics. Fans love  the process,  no...

Search results for: “New Instagram features to help you promote your music”

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  Instagram has unveiled  a bunch of new features  to help you “stay close to your crew.” And a few of  these tools could be really useful  as you  promote your music . Here’s the TLDR… 1. Share playable tracks in your DMs If  your music is available in Meta’s music catalog , you can  share a 30-second snippet within your DMs.  Or share a song by your favorite artist. It’ll appear in the conversation, and a nice little vinyl record spins while the track plays. Now don’t go spamming all your contacts! But this feature could be handy for the right moment of promotion or networking. 2. Schedule DMs Ever wanted to write a message to someone on Instagram, but you didn’t, because you thought it’d be more effective or polite to  send it at a later time ? Now you have the best of both worlds: Compose the DM now, schedule it, and it’ll automatically be delivered later. Again, this could make both networking and fan engagement more convenient. 3. ...

what is a music advance

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  As an emerging artist,  getting an advance for your music  can be a game-changer. How many times have you said something like, “I wish I had the money to_______” Record my dream album? Properly promote my music online? Launch a tour with full-band and big production? Pursuing your dreams, obviously, can be easier with the help of some financial backing. But how do you  secure an advance ? How much funding should you request? And what’s the best way to allocate that money? This guide will break down  everything you need to know about artist advances . By the end you’ll be able to: Determine if you’re ready for funding Know how to approach potential funders Understand the mechanics of advances Assess the potential risks and rewards Be more confident in how to spend the money What is a music advance? An advance is a lump sum of money provided upfront by a label, distributor, publisher, or other funding company. This money is often  recoupable  against f...

3 tips to create incredible album cover artwork in minutes

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  It really is possible to  make good cover artwork  for your next album or single in minutes.  And that’s great news. Because whenever you’re about to  distribute new tracks to the world , you’ll have plenty of other tasks already waiting on  your music-release checklist . So any chance to save yourself time (without skimping on quality) will be welcome! Keep in mind though, I said it’s  possible  to make a good album cover in minutes. Not guaranteed. Because do-it-yourself  design can involve a lot of trial-and-error.   But personally, whenever I’ve created usable album-art quickly, it’s because I leaned into the three principles below. I hope these same tips help you create cover art you’re proud of, whether the process takes you 5 minutes or 5 hours.  Why every music release needs good album cover artwork There are at least four solid reasons why  you need unique cover artwork every time you release new music .  (...