20 TikTok & Instagram Reels content ideas to promote your new song
Need some inspiration to better promote your music on TikTok or Reels ? Want to be more effective at using social to boost engagement and drive streams? Well, we took a look at what’s currently working for independent artists. In this installment of the Music Career Study Group , we explore 20 short-form video concepts that are helping musicians get results: 1. “POV” trend with your song in the background Example: POV: You just found your new favorite song but can’t remember the name… Make it relatable and use on-screen text to create an emotional connection. 2. “Use this sound if…” Hook: “Use this sound if you’ve ever felt [emotion related to your song].” Encourages others to use your song in their videos. 3. Behind-the-scenes studio footage Show raw moments of creating the track—recording vocals, mixing, or writing lyrics. Fans love the process, no...